I would rewrite this add as "Natural Tobacco" keeping the Additives Out" because I don't understand why it advertises as "Tobacco & Water" when they are trying to sell cigarettes. What does the "Water" have to do with it? Not really getting the picture either, with the water spout with leaves coming out, does not look like something I would want to buy to smoke. I think if they would show a field full of tobacco plants with a farmer protecting his crop from "additive monsters" protecting them all the way to their processing plant it might make you believe it was grown more natural and well protected against any additives. Pictures should match what your trying to express. The classification of the headline I would choose is an Benefit Headline, which will show our customers that we will keep to our promise that "NO" additives will be allowed in our tobacco. The reason why I would change the headline is because I would like to help visualize and confirm the lengths my company would go to protect my customers from additives to the products I sell.
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