The visual focus for the Wendy's ad is an Comparison of products. It compares with other companies valued meals and says that they are only about the "low price" rather than the actual size of the product in which the Wendy's ad shows you a large burger for only $0.99 allowing you to think your getting your moneys worth. They also keep the idea of the "red head girl" in their ads like they do for their logo, which shows how happy she is to be getting a delicious big burger for her money.
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