BILLBOARD TWO (MEDIA STRATEGIES)

FRONT VIEW

BACK VIEW

1.     DO ANY OF THE PIECES STAND OUT?  WHY OR WHY NOT?

Yes, the picture of the truck and car.  It stood out because the picture was much larger than the rest of the ad.  The car being white also helped with having a dark background.

2.      ARE SOME MORE INVITING THAN OTHERS?  WHY?

Yes, when I picked up the ad, I noticed that it had some weight on one side, so I turned it over to see a key on it.  This immediately drew my attention to “WHAT IS THIS KEY ABOUT?” so I started reading the information that the ad provided.

3.      HOW DO YOU SUPPOSE THOSE ADVERTISERS GOT YOUR NAME O96.N THEIR MAILING LISTS?

I suppose the advertisers bought my name off a list from places I have applied or signed up for something.

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